Anthropic Just Released 13 New Skills To Level Up Your Claude Setup

0:00 Anthropic just released 13 new skills designed specifically to help people work faster in their day-to-day. But the reality is, even though downloading new skills is simple, that alone doesn't

0:09 give you speed. What really matters is how you use them. So, in this video, I'm going to break down the 13 new skills Anthropic released, tell you which are the most important, and I'll share you

0:18 clear takeaways you can apply to optimize your system. So, part one, what did Anthropic release and how can you use it? So, Anthropic has a small business plugin that previously had 31

0:29 skills, but they just added 13 new skills and each skill is organized by department. Sales gets its own skills, marketing, operations, etc. And to use this plugin, it's free and very simple.

0:40 You download the desktop app if you don't have it. You open it, you go to your settings, you select plugins, you search small business, and then you click install. After that, you'll have

0:48 all 44 skills, including the 13 new ones that they just released. And before we get into what's actually new here, you need to understand something that changes how you should think about these

0:57 skills. And that's the difference between orchestration skills and utility skills. So part two, the two buckets of skills. A utility skill does one concrete thing start to finish entirely

1:06 on its own. Whereas an orchestration skill doesn't do the underlying work itself. Instead, it identifies which utility skill to call in which order and then stitches their outputs together. So

1:17 if it's not clear, here's an example that sticks with most people. Think about if you were hiring a contractor to redo your kitchen. You don't necessarily tell them which crew member does what,

1:26 but you agree on what the final product should look like. That is the exact distinction here. A utility skill is the one crew member. That's the electrician, the plumber, the carpenter. They get one

1:36 specific job and don't need the full picture to do it right. And the orchestration skill is the contract. You just say, "Redo my kitchen." They'll bring in the plumber before the counter

1:44 gets in, the tile guy before the cabinets get hung, and the whole room comes together like magic. Okay? Okay, so that lays the foundation. Now, we're going to cover six different categories

1:52 that these skills can be bucketed into. And category one is enhancement skills. These are specific skills you can use to customize your own system. On screen, you'll see a visual that I'll use

2:01 throughout each category, and it shows what Anthropic had in the plug-in previously, what they added, and then what they removed. So, for each category, you'll see something similar.

2:09 I'm not going to explain it as much, but you can always pause and look into it. Now, for this category, let's go through each of the three additional skills that Anthropic released. The first is build

2:17 connector and this is a custom skill that helps you establish connections to external tools. So if you're on this channel, we have discussed at length about the built-in connectors that

2:25 Claude already has set up. And this skill is designed to help you create custom ones. And highlighting how important this is, Anthropic made this a fallback inside 42 of the skills in this

2:35 plugin. So anytime one of them needs a tool that doesn't have a native connector built in, this is what helps them connect. And this is a perfect example of utility skill that's built

2:43 into this plugin. The next one is build agent. And this one blew my mind in terms of how they think about naming skills. So this build agent actually lets people create their own custom

2:52 skills. And yes, I didn't misspe. Despite being named build agent, this actually builds skills. This is Anthropic's way of acknowledging that most people want to build AI agents. But

3:03 under the hood, it just uses Claude skills as the implementation mechanism. And this reminds me a lot of a famous sales quote. Sell them what they want, give them what they need. They want an

3:12 AI agent, but they really need skills. And that's how powerful skills are. And the third one in this category is brand style. This skill captures your style guidelines without a ton of friction.

3:22 Then every asset and output the plug-in produces follows this automatically. Together, these three skills mean your plug-in can connect to nearly anything, build the exact tools you need, and then

3:31 make everything it produces look like your business or whatever your brand is that you're working on in your day-to-day. And so, if you want to try this today, here's what I would do. I

3:39 would first turn one of your repeated tasks into a skill using the build agent skill. And yes, I know the names are confusing, but it is what it is. Then connect whatever outside tools you're

3:47 using using the build connector skill. And if you're not sure where to start, here's a prompt you can use to find some inspiration for where to add a connection. So the enhancement skills

3:55 category really focused on quality of life for your AI system. And this next one focused on quality of life for your users. Category two is sales and leads. This category of the plug-in doubled

4:06 from four skills to eight. On screen again, you could see the breakdown of how the skills changed. Now, in Anthropic's own blog, they said that approximately 30% of the surveyed owners

4:15 asked for growth help. So, this new release has added focus on this specific category. For the skills they added, let's look at grow pipeline and speed to lead. Grow pipeline is designed to help

4:23 you find leads. It reads the market, finds and ranks real prospects, writes outreach in your voice, and then logs it all in your CRM. And there are some limitations to this, and I'll touch on a

4:32 tool in a bit that will enhance this entire process. But first, the next skill to cover is their speed to lead skill. The goal here is when you get an inbound lead, you contact them as quick

4:41 as possible and it makes sure that nobody goes unanswered. This is something I'm personally just not good at. I just don't follow up with leads because I'm just so damn busy. And this

4:49 will help with that. Your inbox, lead forms, support tickets, it'll all get covered as part of this. So, those are two skills that they added, but they also removed two skills: CRM cleanup and

4:58 CRM maintenance. And generally speaking, for the rest of this video, I don't really care about what they deleted, but there is a meta point that I want to cover. If a1 to2 trillion dollar company

5:07 can be like, "Yeah, we didn't ship the right stuff at first." And without flinching, they just delete things. That should be a wake-up call to anyone watching this video who's afraid to ship

5:16 an idea because it isn't yet perfect. Anthropic, this massive company is just shipping things and learning. And it perfectly illustrates Brian Armstrong's belief that action produces information.

5:26 So just stop overthinking, just act. Now, as you start using these anthropic skills, this is clearly a vertical a lot of businesses need help with. So here are three things that I would focus on.

5:35 The first again don't overthink it. Make something then make it good. The second is prioritize this vertical in your current role. How can you help with sales and growth? And this may seem

5:44 impossible depending on your role, but the reality is it isn't. Your job in some way or another can help with sales. Whether that's customer success, customer retention, getting new leads.

5:53 There are a ton of ways that you can help. So use this prompt which will help you think deeper about your role and the growth impact it can have. And the third thing is build what your customers ask

6:02 for, not whatever happens to be easiest. This generally will always give you the most value for your time. Anthropic went from four to eight skills in this plug-in because that was their way of

6:11 listening to their customers. Now, I touched on this earlier in this section, but one limitation with these skills, for example, speed to lead, is that it only works if you already have leads

6:19 coming in? So, what tools can be used to help solve this problem? Well, that brings us to today's video sponsor, Clay. So, Clay is a best-in-class tool when it comes to finding customers and

6:28 leads for whatever you're building. And now Clay runs directly inside claude code. Now there are three features that blew my mind away when I first started using this tool while I was scaling my

6:36 business. First is that Clay sits on top of 250 plus data providers. So let's say you wanted to reach out to local businesses, right? What you could do is you could have it pull Google Maps

6:45 information to get a list. It'll take that list and then find the owner of each business and then source the owner's email. And if one specific source doesn't have the info you're

6:53 looking for, it'll try the next one instead of coming back without any results. And this process of finding the information, it kind of feels like magic and it solves AI's biggest issue, which

7:03 is real world up to-date data. And the second is you can create workflows that run automatically. So that local business flow that I just discussed, you can have Clay rerun it every Monday to

7:12 see if any new business has popped up and you can be one of the first people that reaches out. And the third is you can just set it up in one prompt. So you copy an install command, you paste it in

7:20 clawed code, and then you hit enter and you're all set. So, if you click the first link in the description, you'll get a custom prompt for my community and then run it in claude code. Clay is free

7:29 to start and a new workspace comes with additional free credits. Once you do that, you're going to be happy you tried it because it'll enhance your claude ecosystem to getting these leads. Now,

7:38 this category we spoke about this talked about sales and how you can use clay to enhance claude. But this next category is the fuel that sales needs. Category three, marketing. From personal

7:48 experience, if you have the right marketing, it truly can transform your business. And this category specifically went from six to eight total skills. You can see on screen the breakdown and I

7:57 will cover the ones that I think are the most interesting. But first I want to cover two specific topics. The first is an important skill rearrange that I noticed and then a skill concept that

8:06 it's important for you to understand called routing collisions. So first let's cover the rearrange that I noticed within this actual plugin. So the customer feedback skill moved out of the

8:15 support category and into the marketing category. Anthropic is treating reviews as a growth asset. you can act on. And this rearrangement shows you insight into how Anthropic thinks about this

8:25 information and gives you insight into how important customer feedback is. It should not be taken lightly. And then the second point to cover is routing collisions. This is what happens when

8:34 two or more skills are technically capable of being called on the same request. Essentially saying if you ask Claude to do something, it doesn't know for certain which skill to pick. And

8:44 that's why it's a collision. And looking at entropic skills, there's actually a collision between the content strategy and the social content engine. The content strategy will trigger if you say

8:53 something like, "What should I post?" And then the brand new skill social content engine triggers on, "What should we post this month?" These are almost identical phrases. So there's an overlap

9:03 and neither skill points to the other. And the reality is the intended split is probably one, the content strategy handles the bigger strategic calls based on your sales data, brand voice, etc.

9:13 while the social content engine handles the operational side of turning that into posts. But the problem is that if you were to just say, "What should I post?" That could route to either one as

9:23 it stands today. And this collision exists elsewhere in this plug-in between the growth pulse and the marketing Monday skills. Now, I'm pointing this out because you should be auditing for

9:32 this kind of thing in your own setup because it will lead to issues where skills will automatically trigger when you didn't actually want them to trigger and that can lead to wasted tokens and

9:41 time. On screen, you'll see a prompt that will help you find and fix this overlap in your own skill library. Now, in terms of the skills that I think are the most important in this category,

9:50 it's SEO, AI, visibility, and then marketing Monday. So, SEO, AI, visibility covers something that's starting to matter more and more every day. This is how your business shows up,

9:58 not when you Google it, but instead with AI answers. I actually had someone comment on one of my YouTube videos that when they asked Gemini a question, my video was one of the first answers.

10:08 That's an example of AI SEO and it can bring traffic to whatever you're providing. So to use this skill, you would just share a public-f facing URL and see what it says in terms of the AI

10:17 SEO visibility. Then the other skill is marketing Monday. And this breaks your day into buckets and focus areas, giving you an action plan that you can follow. Marketing specifically is something that

10:27 you have to keep doing for a steady supply of new customers. And the repetitive nature of marketing makes it a prime category for skills because you have to repeatedly do these things. And

10:35 that repeated nature makes it easy to hone in on your skills. But as you do make more and more skills, keep the routing collision problem in mind because without a clear boundary between

10:44 skills. And when you ask Claude, it also won't know when to use things. Now, if you want my help in figuring out how exactly you can use AI in your marketing, there is a link below with

10:52 how we can work together. So, if marketing is about building trust, the next section is about converting those trust to dollars. But before we get to that, you know the drill. This is our

11:00 anti-SLAB agreement. Everything here is built by humans for humans. So, as part of this agreement, subscribe so this content can keep reaching more people. And if you already subscribed, turn on

11:08 post notifications. That really helps as this channel grows. And as a thank you for all the support from everyone watching, you guys are legends. I give away a CloudMax subscription every

11:16 video. And this video's winner is Alex Gruber 1762, who's building a desktop infrastructure app. And to enter this video's Claude Max giveaway. Let me know what you're building in the comments,

11:26 and let's chat about the problems that you're running into. I would love to help. Category four is customers and proposals. This category they took four skills out and they brought in four new

11:35 skills. On screen you'll see the skills that they removed and the skills they added and they are self-explanatory. So I will go through this quickly but there are two that I want to call out. The

11:43 first is proposal builder which will create proposals. This is a process that I only recently systematized. For me I use claw designs but this skill will get your brain going in terms of how you can

11:53 speed up the proposal process. And the second skill is the contract review. Again like proposal design this is exactly what it suggests. It reviews contracts. Just upload and see what

12:02 happens. Bringing us to category five, finance. So, this went from 10 to 12 skills, but this category is more about risk management, not really the new skills. So, generally what happened here

12:13 is that the finance category got more depth, but also more guard rails. For example, they removed pricing advice skill entirely with no replacement. This is Anthropic's way of intentionally

12:23 drawing a line around how much financial judgment they're willing to hand over to AI and then in turn their customers. So instead, what they're doing is they're automating the prep and then they leave

12:33 the decision with the owner or the person who's actually using their products. And the general takeaway here is yes, you can go and use the skills they provided to help you with finance.

12:41 But a larger point is how you design your AI system. For high cost of error categories where if you something up, you're going to have a bad time. You want to focus on middle to middle

12:51 augmentation, not end toend automation. And what this means is you want to streamline the task in the middle of the workflow, not automate the entire thing so that there's no longer a human in the

13:01 loop. That's the lesson that Anthropic is teaching us with these skills. And whenever there's money involved, build the automation right up to the edge of the decision, stop, and then bring in a

13:10 human. Category six is operations, hiring, and briefings. This went from five skills to seven, but I want to show you specifically what happened to the briefing skills they had. Previously,

13:20 they had both a Friday brief and a quarterly review skill, but both of them were deleted. And they left a Monday brief as the one remaining brief skill. And the logic here is simple. Less

13:29 noise, more signal. You're better off with one report that you actually open and build on instead of just having multiple reports you don't actually look at. And a takeaway you won't hear people

13:38 say often, but I stress this on this channel is that less is more. And in this case, it's clear Anthropic agrees with me. So, building on that, let's talk about two skills. The Monday brief,

13:47 which will work if you have anything set up or not. So, just go run it and just see what happens. And then the inbox manager is a great example of an orchestration skill. When you run it,

13:56 each email gets routed to a specific skill that handles it rather than one skill trying to handle everything. And I touched on this earlier in this video, but that orchestration versus utility

14:05 skill, the inbox manager, is a perfect example of an orchestration skill. And for automations where the input varies a lot. For example, your inbox. That breakdown is super important. You want

14:14 specific skills that the orchestration skill calls because that's how you actually make it work. So your takeaway here is go look at your system and ask yourself honestly, is there noise here?

14:23 The majority of people's instinct is to add more, more, more, right? Another report, another channel, another check-in. The better move is to cut down to one signal that you'll actually act

14:31 on. And if you do have a workflow with a lot of variance, break it into smaller routed skills. Zooming out on screen, you can see a full breakdown of what the 44 skills are and which category they

14:42 break down, so you know exactly where each new skill lives. Across the board, you'll notice the same few patterns running through all of the categories. You'll notice utility versus

14:51 orchestration. Some skills do one job start to finish. The others just route to the right skill. And knowing that difference tells you how to read and build systems just like this. The next

15:00 is a consolidation over addition. Anthropic didn't just add skills. They deleted overlapping ones and then they removed unnecessary ones. The third is automate the prep, not the decision.

15:10 From finance to sales to briefings, the pattern holds true. Claude gathers, ranks, drafts, and prepares, but the human will review and decide. And these concepts aren't just for Anthropic's

15:20 plug-in. You should be thinking about how this applies to your own systems. Whether you run a business or you have a job where you're trying to be more productive, Anthropic has showed you

15:28 exactly how to think about building a system, what to keep, what to cut, and where to draw the line between automation and augmentation. And this is all powerful, but when you decide to

15:37 actually build a skill, you have to make sure that the skill itself is optimized. In this video, I touch on a number of concepts, but there is so much more to the story. So, to see exactly how

15:46 Anthropic creates skills from scratch and then optimizes them, go check out this video. If you like this, I guarantee you're going to love that. I'll see you over there.