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TLDR
AI tool stacks can replace traditional company functions, reducing costs by over 99%. The five-layer stack consists of build, think, communication, selling, and running, with the input layer being the most overlooked. Founders can leverage AI tools to increase efficiency and growth.
Key points
- The five-layer stack consists of build, think, communication, selling, and running
- AI tools can replace traditional company functions, reducing costs by over 99%
- The input layer is the most overlooked, with only two out of 14,000 founders using it
- Founders can leverage AI tools to increase efficiency and growth
- The build layer can be handled by tools like Lovable, Replet, and Cursor
- The think layer can be handled by tools like CH GPT, Claude, and Gemini
- The communication layer can be handled by tools like Notion and Whisper Flow
- The selling layer can be handled by tools like High Level, Opus Clip, and 11 Labs
- The running layer can be handled by tools like NA10 and Zapier
Tools mentioned
Techniques
- Using AI tools to increase efficiency and growth
- Implementing a five-layer stack to replace traditional company functions
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Transcript (captions)
I run a community of over 14,000 AI founders and for the last year Claude and I actually tracked every single tool that they actually use. Not the tools that they say they use in a survey, but actually the ones that they post about, they argue about or recommended one in the morning when something finally works. And it all sorts into five layers. The same names keep coming up and winning. But one of those five layers almost nobody out of those 14,000 people has figured out.
I counted exactly two people are using the tool that fills it. So in this video, I'm going to show you the stack. This is the layer that's probably missing for you as well. Look, 5 years ago, hitting a million dollars in revenue meant building a company, developers, marketers, an ops person, a support team, 20 people, a payroll, an office, the whole machine. But you no longer need that.
The math looks very, very different nowadays. And the reason that it's broken is that AI finally became the thing that you can do the work with, not just the thing that you ask. It's moved from being an assistant to being the execution. It moved from being a tool that you consult, which is faster than Google, to a tool that actually does the job like an employee, but only costs you $20 a month. So, the modern founder doesn't need to hire five roles.
They just run five systems of tools. Each one basically replacing a function that used to need one or several salaries. But many people stacking these tools rarely notice this one thing. Four out of those five layers are crowded. Everyone is already there.
The fifth one is often empty. And the founders who fill it early get an advantage that other four layers cannot give them. Basically a four times growth. And I'll explain in a moment. So let me show you exactly what I mean.
Basically if you strip any founder business down to the studs, it runs on five jobs. It's basically a five layer stack. Okay? Build, which is the code and the product. Think, which is the research, the strategy, the decisions.
Communications, everything that you write and everything you send. selling, which is your distribution, your content, your conversion, and running your operations and automation, the glue that basically holds all the other together. Five layers, right? For each one, I'm going to show you exactly what the 14,000 founders in my community actually reach for, the tools that came up hundreds of times, as well as the ones that barely registered. And somewhere in the middle, right around layer three, I'm going to show you the number that genuinely stopped me.
Out of 14,000 founders, the count was two. So, let's start at the bottom. Layer one is build. This is the layer that used to require a technical co-founder many times or at least $50,000 and a three months wait. In my community, three tools own this layer by far.
Number one is lovable. It came up more than any other builds tool by a wide margin. Describe the app that you want in plain English and then it basically builds the front end, the back end, the database. Founders are shipping right now working products in a weekend or a few days. No code.
Number two is Replet. Same idea, more room to grow. When a project outgrows a simple app, Replet gives you somewhere to actually host it and scale it. And number three, for the founders who go deeper, is cursor. This is the one closest to real engineering, a code editor with AI built into it.
One member actually put it perfectly. You don't even need to know how to code to use it, but if you do, it makes you 10 times faster, and it kind of feels like cheating. Now, here's the pattern across all of these three. None of them ask you to be a developer. They ask you to actually be the person who knows what to build.
The judgment moved up. The typing moved out. Hold on to that because I'll come back to it in a moment. So that is layer one, the build. Okay.
Layer two is thinking because if build replaces your engineers, thinking replaces your research analyst and your strategist. This layer actually splits into two shelves. Okay. The first shelf is your daily driver. The large language models that founders talk to every single day.
That could be CH GPT which is still the most mentioned tool in the entire community. Nothing else comes close. Then Claude which is the one that series builders swear by and I have been using myself for months and months and months. And Gemini which is deep inside the Google stack. So if you're familiar and you're using Google then this might be the one for you.
Most founders actually don't end up picking one. They run two or even three and cross-check them against each other. Now the second shelf is the specialists. Perplexity, when you need an answer with sources that you can actually trust. Notebook LM when you want to load 20 documents and interrogate them like a research analyst who reads everything and who has fantastic output formats.
And thirdly, but absolutely not last, Manis, which surprised me by far. It is the second most mentioned tool in the whole community. It's basically an agent that doesn't just answer, but beyond the answer, it goes and does the multi-step task. And this is basically the layer that founders in my community used to make the calls that used need $200,000 highs. Pricing, positioning, what to build next.
One member actually said that paying $20 a month for Claude was the best business decision that he had made in a long time. The strategy layer now costs basically less than a lunch. Now look at the two layers that we just covered. Build and think. Both are AI doing the work.
You give a prompt and it ships output. But I want you to notice a pattern. Every tool we just walked through is waiting for you to type the prompt. Cursor weights, claw weights, chest GPT weights, manis weights. The bottleneck moved.
It's no longer the machine. It's your fingers. That's the layer that almost no one in my community is filling yet. The input layer. Whisper flow, which is partnering with us on today's video, is built specifically for that layer.
System level voice to text with AI baked in. You speak in any app, whether it's Gmail, Slack, Notion, Cursor, Linear, LinkedIn, and then clean formatted text shows up. Not the Siri version of voice, not the Apple dictation version that everyone tried in 2014 and gave up. It strips your filler words, it fixes your grammar, and it adapts the tone based on the app that you're in. More casual for Slack, more polished for email, professional for LinkedIn.
85% of messages get sent with zero edits actually. And it's not theoretical. Founders and teams at Mercury, Clay, OpenAI, Verscell, Replet, and Substack are actually running their writing through it. The average paid user dictates 33,700 words a month. That is literally a book a quarter.
Voice runs at 150 words a minute. Typing runs at 40. I don't know if you realize that, but for a founder, this matters a lot. Harvard Business School actually timed it. Okay, 24% of CEO's week is electronic communication.
Literally, a full quarter of your life moving words from your head to a screen. The writing literally never ends, but the typing can. So, here's what it actually looks like. You choose a key on your keyboard that you want to use in order to start talking to your computer. You keep it pressed and you give your guidance.
No matter which app you're in, it just works. And I think the part that makes the leverage even better is that once a tool understands your voice, your intent, and your context across every app that you live in, the next move becomes obvious. It starts taking action on your behalf. The input layer first, the agent layer next. So, if you're a founder spending hours typing every day, try it.
three months for free with code AI founders 3. Link is going to be in the description and thank you so much Whislow for partnering with us on today's video. Now let's move to layer number three. So layer three is your communication. Everything that you write and everything that you send.
Now the thing that nobody tells you about running lean is that a solo founder writes more in a week than a 10person company does. Think about it. You are the investor update. You are the sales email. You are the hiring post, the support reply, the Slack message, the shipping note, the LinkedIn post.
10 roles, one keyboard, your keyboard. And in my community, this layer has a clear anchor. Notion. It's where founders keep the second brain, the documents, the wikis, the project boards, the SOPs. Notion actually came up over 130 times.
It's where the writing lives once it exists. But actually, notion is where writing rests. The question I just spent 2 minutes on is how the writing gets there in the first place. That's the input layer. And that, remember, is the tool that 13,998 of my founders haven't picked up yet.
Now, when you stack those two together, layer 3 is complete because Whisper Flow gets the words out of your head and Notion holds them, organizes them, and makes them findable later. You can speak messy first and then let that land clean in your notion, and then you just file it where it belongs. And here's the thing, many founders treat writing like overhead, like a tax on the real work. But it's not. In a oneperson company, communication isn't the admin.
It is the product surface. It's how you raise, how you sell, how you hire, how you keep a customer from leaving. So the founder who can move a thought to the screen faster just runs a faster company at the end of the day. It's just that full stop. Now let's move to layer number four.
And that is your selling, distribution, and conversion because that's basically your entire modern marketing department. And here three tools run this layer in my community. First go high level. Founders use it as the funnel engine. Landing pages, email sequences, the CRM, the booking calendar, the follow-up, the whole marketing operation stack behind one login.
One tool doing the job of marketing coordinators plus four separate subscriptions. Second, Opus Clip. Basically, you record one long video, whether a podcast, webinar, a YouTube upload, and then it finds the moments that are worth keeping and turns them into short clips, captioned, formatted, ready to post. Basically, one recording becomes 20 pieces of distribution. That is a video editor and a social media manager automated.
And then third, 11 Labs. That's AI voice. Founders use it for voiceovers, for audio versions of their content, for narration without a microphone and studio. Basically, it came up 62 times. And honestly, for an audio tool, that number tells you how much of modern marketing is now audio and video, not text anymore.
And I want you to notice the shape of this layer because it's not about being a better marketer. It's about distribution. Five years ago, getting seen meant a budget and a team and a huge marketing project. Now, one founder with three tools can outdistribute a company that has a whole marketing department because the company's department is still in a meeting about it. The founder already distributed and shipped.
Now, layer number five is running. That's your operations and your automation. That's your glue. Every single layer that we've covered so far does one job well. Build clearly builds.
think things, but none of them talks to each other on their own. Something has to connect them. Something has to be awake when you're not. And that is layer five. And in my community, this layer has a runway winner.
NA10. It came up 472 times. Members are getting NA10 certified. They're building entire back offices on it. Basically, NA10 is the wiring that connects every other tool in their stack.
Now, a new lead comes in. NA10 roots it. A customer emails. NA10 drafts a reply. But a very very close runner up is Zapier.
It's simpler. It's faster to set up the on-ramp before founders graduate to NA10 basically. And here's the job that this layer is really doing. It is basically replacing the operations manager. The person whose entire role was making sure that hands off happened and that nothing got dropped that kept the machine running.
Basically, that role is now a set of workflows that cost a few dollars a month and never call in sick. The founder is no longer the glue. The glue becomes software. And those are all five layers. And when you add everything up, you get the whole stack.
Basically, depending on your usage tier, the entire stack can run you somewhere between $100 and $400 a month. You can call it one nice dinner out once a week. But now price the team that it could replace. a technical lead for build, a strategist for think, a chief of staff for comms or end operations, a marketing lead for cell, a sales director, an operations manager, lots of roles. And in the US, before benefits, before equity, before payroll tax, you're well past $400,000 in salary alone.
And I want you to look at that gap again. $400,000 a year versus a few hundred. That's not a discount, okay? It's not a 20% off. This is an entire company function getting more than 99% cheaper in five years.
This is a different company and a different economy that we are fortunate enough to be able to witness and leverage. At the start, I told you four of these five layers are crowded and one is empty. You've now seen all five. Build is crowded, think is crowded, sell is crowded, run is crowded. The input layer, the one sitting between your head and every other tool, is wide open.
Two out of the 14,000 founders actually used it. Now, here's what I want you to walk away with. This was never about cost cutting. Cost cutting is just a smaller version of the old game. This is a different game entirely.
In the old model, the bottleneck was the capital or the talent or the headcount. In this model, the bottleneck is one thing only. How fast an idea gets from your head into a machine that can run with it. This is the whole race now. So, fix your input layer first.
If you want the hands-on version of this, actually building these five layers with the workflows and the templates, that's what we do inside my community. You're always more than welcome to join. Link is going to be here as well as in the description down below. We're always looking forward to meeting you on the other side. In the meantime, thank you so so much for watching.
Like this video if you did. Be sure to subscribe if you haven't done so. Share this with anyone in your circle of friends or family or co-workers who needs to know more about this. And until next time, I suggest you go ahead and watch this video over here. And I'll see you there.